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The cost of carrying out digital marketing campaigns has also decreased significantly. During the past, it would have been prohibitively costly for most small business owners to produce a premium quality website and run a competitive PPC campaign. Today, a well-designed blog can be created for not much money, and the built-in metrics of social media systems and content material syndication expertise like Back button platform offer an accurate picture of SEO rankings and organic media marketing and business traffic, as well as the ROI of paid advertisements.